Google did a series of these very short videos, telling stories through search. I like them as nuggets of narrative, and as product demos.
Month: February 2011
Nokia CEO Stephen Elop rallies troops in brutally honest ‘burning platform’ memo
“I have learned that we are standing on a burning platform.
And, we have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.
For example, there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem.”
From:http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/
The burning platform analogy was explained to me recently in the context of inspiring change, and Stephen Elop has put it to good use.
The Attic 