Test your website content, as well as your UX.

Nobody needs to convince you that it’s important to test your website’s design and interaction with the people who will use it, right? But if that’s all you do, you’re missing out on feedback about the most important part of your site: the content.

Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience? Can they read and understand what you’ve written?

From A List Apart:Testing Content

Things made by people I know

A few friends have been busy launching new businesses over the last few weeks, and some others have new sites or existing bits and bobs that you might be interested in at this time of year, so here is one post, plugging them all. Note – I’m not on commission for any of them!

Grow your own cows



Written by Reb Williams, and illustrated by Maria Smedstad

When Reb Williams’s ad exec dad had a mid-life crisis, he didn’t get a Ferrari. He got green. Before Fearnley-Whittingstall let his chickens run free, even before Tom and Barbara were on the telly, the Williams family gave up the rat race and moved out to the country to live the Good Life. Only they weren’t very good at it… This hilarious account of growing up with eco-freak parents was first published in the Guardian’s ‘Experience’ column. Now you can read the full story, hairy udders and all.

Buy on Amazon



Revival Retro stocks a range of vintage style clothing. It’s new, not second hand, it comes in a range of sizes and is high quality production and design. You can dance in it, party and generally enjoy wearing these garments time and time again.

The website now includes a shop, and ships worldwide (except the US), so this is not just for London people. Every friend you have who defines their own dress style and doesn’t follow the high street, all you swing dancers who go to international camps – dancers from other cities perhaps don’t have local access to this kind of stuff, every friend who might not have a clue what to buy their partner for Christmas…

Check out the Revival shop


Bespoke, contemporary and rustic handmade furniture.
Clean and honest designs that showcase the integrity of the materials to create truly tactile products from sustainable sources that seamlessly marry established design principles with modern lifestyle demands.


Panga designs available online here

Moonhorse books

Moon Horse is an online bookstore specialising in lesbian interest titles, both printed and ebooks. It has a huge range of books at competitive prices.

Moonhorse books online bookshop

Anything else?

Have I missed anyone? Any friends out there thinking harrumph, why is she not plugging my stuff? Let me know.